Instagram fashion influencers over 50 you need to follow

Traditionally underrepresented by the media, the 50 somethings are trailing a blaze on the gram.  From polished style and statement looks to speaking out on issues that matter – the menopause, the glass ceiling, the pay-gap, discrimination – this dynamic, clever generation now has a voice. Please meet the Instagram fashion Influencers over 50.

In celebration of the F Club’s 3rd anniversary, I thought it would be fun to  sharing some of my favourite fashion influencers to check out on Instagram.  I hope you enjoy, love Marie Louise x

Here are a few Instagram fashion influencers to check out. They are in no particular order and scroll down to see some of their great content.

1. MrsMLMode

2. Chic Over 50

3. Angelique Miles

4. Bag & a Beret

5. Colleen Heidemann

6. Joani Johnson 600

7. Fashion Should be Fun

8. Grece Ghanem

9. Vens Wife Style

10. Mrs Goldpoison

11. Hill House Vintage

12. Yasmin Furmie

13. Brigitte Marie Foret

Have a scroll down to read more and see their great fashion content

1. MrsMLMode

Instagram fashion influencers over 50
MrsMLMode

First up. Me! I’m a fashion PR and decided to try my hand at sharing outfit posts about three years ago. I love a blazer, pair of jeans and a designer bag. My favourite labels are Ganni, The Vampires Wife, Essentiel Antwerp, Eberjey and Daily Sleeper. You’ll find workwear inspiration and city living style, plus lots of beauty and wellness tips as I’m a contributor to Get The Gloss. Plus, I’m an Instagram coach and share lots of insights and tips on my stories.  (If you need any help with your IG see more details here).First up. Me! I’m a fashion PR and decided to try my hand at sharing outfit posts about three years ago. I love a blazer, pair of jeans and a designer bag. My favourite labels are Ganni, The Vampires Wife, Essentiel Antwerp, Eberjey and Daily Sleeper. You’ll find workwear inspiration and city living style, plus lots of beauty and wellness tips as I’m a contributor to Get The Gloss. Plus, I’m an Instagram coach and share lots of insights and tips on my stories.  (If you need any help with your IG see more details here).

2. Chic Over 50 

Fashion influencers over 50
Chic Over 50

I was lucky to meet Shauna Robertson in Nashville last year for the cabi clothing FW19 fashion launch.  Based in Salt Lake City, her posts are high energy and fun. Her signature pixie haircut and colourful outfits have built her a following of almost 100,000k on Instagram. She is the ultimate #ladyboss with her sassy style and sassy attitude. 

3. Angelique Miles

Angelique Miles

Angelique Miles – This fabulous fitness model is “living her best life at 50+” as she puts it. She has an incredible physique, radiant skin and shares her healthy lifestyle tips from self-love, nutrition to workouts. 

Her Instagram feed – where she has more than 49k followers – shows pics of her pre, during and post-workout.

4. Bag & a Beret

Fashion Influencers over 50
Fashion Influencers over 50 – Bag and a Beret

Melanie is a Vancouver-based artist, and fashion provocateur who plays dress-up with mood and a great attitude. You will find eclectic styling of modern and vintage pieces and some excellent OOTD pics. She can pull everything off from rock chic to retro plaid and androgynous style. Great personality, unlikely print pairings and Diane Keaton-esque menswear. Follow for great fashion and lots of fun.

5. Colleen Heidemann

Fashion influencers of 50
Fashion Influencers over 50 – Colleen Heidemann

Colleen Heidemann is a fabulous role model. Her signature bouffant grey hair, elegant style and inimitable style is always an inspiration. She is a model continually breaking the moulds and stereotypes, and creates some of the most inspiring content on the gram. Based in California you will get great hair, great make-up and always statement style

6. Joani Johnson 600

Fashion Influencers over 50 – Joani Johnson 600

Joani Johnson is a model and jewellery designer – you might have spotted her in the recent Rihanna’s Fenty campaign. Her signature cascade of silver hair, cool and quirky designer outfits and serene energy is a winning combination for me. Plus, you get to a glimpse at New York’s street. Follow her for behind the scenes modelling shoots and some great life insights and advice.

7. Fashion Should be Fun

Fashion Influencers over 50
Fashion Influencers over 50 – Fashion Should be Fun

Californian based, Dawn Lucy, celebrates #ageless style and is all about body positive and age positive content. She’s a high school English teacher, a wife and the mum of dogs. Her Instagram feed is full of easy to wear outfit ideas. Lots of denim, statement tees and ankle boots. Pictured daily as she shares her San Jose lifestyle

8. Grece Ghanem

Grece Ghanem

Cool and edgy is Grece’s USP. Plus, her silver bobbed hair and glorious bone structure. She’s a personal trainer based in Montreal and her stunning fashion magazine ready content has built her a global fan base with over 400k followers. Apparently, it was her daughter (and chief photographer) who persuaded her to share her cool and edgy style on Instagram. I personally love her collection of sunglasses and statement earrings.

9. Vens Wife Style

Vens Wife Style

Renata, founder of Vens Wife Style, is one of my favourite accounts to follow. She’s based in Newcastle, UK and is an #ageism fighter! She wears the coolest designer labels and there’s a cool, minimal aesthetic to her content creation. She’s adventurous with her outfits and not afraid of the latest trends. As she put it, “I would describe my style as timeless, classic with masculine elements combined with the newest, hottest trends.”

10. Mrs Goldpoison

Mrs GoldPoinson

A beautiful mother of two, Mrs Goldpoison’s mantra is “style with attitude”. Here you will find chic elegance, classic attire and lots of inspirational looks. Labels are designer including Valentino and Versace and the creative vibe is 50s movie star. I love her account for some designer escapism. She’s also a talented painter.

11. Hill House Vintage

Hill House Vintage

Paula’s beautiful fashion content is super chic and understated. Think Grace Kelly living in Norfolk.  This ex-model and fashion editor has a great sense of style and has the most glorious Georgian home. Her style is flamboyant and fun, with a nod to 1950s styling.

12. Yasmin Furmie

Yasmin Furmie

“Life is too short. Do what you want, do what you like and never act your age!” I love Yasmin’s motto.   I love her style too, which is confident, cool, quirky and on-trend. You’ll find editorial type imagery, statement accessories (especially shoes), and an upbeat energy. 

13. Brigitte Marie Foret

Brigitte Marie Foret

Love this sassy Texas lady’s style. Brig’s Instagram feed is full of colour and great statement looks.  Super chic and always, as she puts it, “wearing her Sunday best.”  You’ll get daily outfits shot in and around Corpus Christi in Texas. There’s lots of great beauty advice too. 

I hope you enjoyed my selection. There are so many great and inspiration style icons to discover on Instagram and we’d love to hear from you.

Do tell us any of your favourite Instagram accounts to follow! Lots of love Marie Louise xx

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