Labels to Love: Lazul

Resort-wear brands are on the rise!  And the high-end, ethical label Lazul has the most beautiful, holiday-inspired pieces in the most luxurious silk fabrics which will keep you effortlessly cool.  From swimwear to frocks, its one to know, and we got to chat to the Creative Director, Nina Deckers to find out more:

Nina Deckers – Creative Director of Lazul

Your family background involves swimwear. Tell us about that?
My family business is producing and supplying swim and resortwear, as well as ready to wear (woven fabrics primarily). We offer what is called a full service or fully factured product, and our services range from design, product development, sourcing, manufacturing and shipping. We specialise in very high quality products and all pieces are made in house in our factory in Portugal which we set up 35 years ago. We are working primarily with high-end designer brands from Europe and the UK.

What led you to design your own collection?
I wanted swimwear that is design lead but with a really good fit, and with interesting details to create a statement look. I like working with shapes that have heritage and are inspired by the 70s, such as the triangle, bandeaus, plunge necklines, and add an element of playfulness and femininity to the styles. I have been obsessed with silk fabrics since a young age so I wanted to create a resort collection that will offer day to evening pieces that one could pack and use for the daytime at the beach or boat, and really dress up in the evening, hence I used fabrics and silk that are non transparent. All of our prints are truly special and reflect the special identity of Lazul and our unusual inspirations.

What characterises Lazul?  Attention to detail, craftmanship, longevity, quality, hand drawn prints, an unconventional approach to design. We are known for our unusual features such as metal charms, tassels and rope ties.

Why the name? LAPIZLAZULI is my lucky stone.

What are your best-selling pieces? Our kaftans and silk dresses are very popular and loved by mega influencers such as Rocky Barnes and Victoria from In the Frow. We have a number of classic Lazul swimwear styles which each season continue to sell out. In particular the Cameron, Phoenix and Nubia styles.

What’s your own personal favourite from the collection? My favourites are always kaftans, the playfulness of the silk around a female body is so chic. And it is fun to wear! Dress it up with clutches, turbans and heels, dress it down with flats and shades.

Stockists include Harrods and Selfridges. The complete collection is available from www.lazul-london.com

See some of our favourites below!  Love Marie Louise xx

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