For the love of DVF!    


My love of DVF starts 16 years ago.  I had just had my daughter and desperately needed a new frock to hide the post pregnancy lumps.   Thanks to Diana Von Furstenberg in Notting Hill I found style solace in a burgundy leopard print silk jersey wrap dress which I still love today.   Not only was the fashion great, they would look after your kids, give you cappuccinos and fizz and bundles of gorgeous outfits to try.

I was exhausted and sleep deprived with a small baby, and another followed.  I also started a new business at that time. Life was chaotic and filled with nannies, au-pairs and school runs.  One year morphed into 15 with rarely a moment to come up for air and let alone think about accessorising.  My wardrobe consisted of a mix of sample sale bargains, designer jeans and boots.

Cut to today with two independent teens behind me, I’ve space for some fashion me time.     In search of true elegance, I return to my old haunt – DVF.  A decade later, it still offers the best girly dress up session I know – and even better fun with a friend.  I’ll admit I’ve been on a binge ever since.  First it was a navy silk printed jump suit which received a “I like your style” comment from an uber stylist Italian client and ex CEO of Dolce & Gabbanna USA.    Then some high-waist back flairs, another jump suit, a leopard print chiffon shirt and a denim trench ….

But  you don’t have a bank balance to match the habit, here are my top tips to bag a DVF bargain.

  1. Go to DVF in the week and try on and decide the key pieces you love. Keep a note and as soon as the sale starts, (which is usually 50% off) go and nab them.
  2. Outnet – has some great DVF pieces with up to 70% off.
  3. Second hand designer sites such as Rebelle and Vestiaire are also fertile ground for DVF bargains.
  4. Selfridges sales starts on Christmas Eve (shhhhh….. don’t tell everyone this) – I am always there at 9.00am with my Mum shopping at leisure with everything 50% off!
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